My Missoni

As if my title isn't enough I think every college girl in the world knew what went on this past week. Not only is Target every girls secret vice (I could DIE in Target) they may have done the most impressive collaboration known. For those of you who have been living under a rock, this past week Missoni for Target line was released, and had some record breaking moments. Not only did they completely sell on in one day, the website was sold out, and crashed because of the amount of success it was having.

A little history on Missoni. Missoni is a high class designer that is run by a family of girls. It was started by a husband in wife, and then passed it down to their daughter, who now works on it with her daughter.  They struck gold in the 70's and were known for their eclectic colors and signature patterns. Celebs such as Nicole Richie, Adriana Lima, and Rachel Zoe attended have been known as major Missoni lovers. Zoe has her entire home decorated with Missoni& is such a frequent customer, that they even made her custom baby clothes as a gift.

I honestly think this is the most brilliant thing Target has done, and they have down some major collaborations (Zac Posen& Erin Featherson). Not only did they do a clothing line, but they did an entire interior design line. Bikes, pillows, pictures& rain boots are just a couple of exciting different items they launched. Men, womens, and childrens clothes are all being launched.

 Visit Target to see the full line, but here's a peek.

Angela Missoni& Rachel Zoe at Target launch.

Rachel Zoe in Missoni.

Rachel Zoe and her custom made Missoni baby blanket.

This Essie collection I saw just scream Missoni.

Missoni Women: Angela and Margherita

 xo



Sara